Role
UX Lead Designer
UI Designer
User Researcher
Project Manager
Content Strategist

Deliverables
Survey Analytics Competitive Analysis Personas
User Stories
User Flows
Site Map
Wireframes
Usability Test
Mid Fidelity

Time & Tools
Client: Wesolek Vineyard
Duration: 3-week Agile Sprint
Tools & Software:
Figma, Maze, Optimal Workspace,
Usability Hub

Problem

“If there was some way to reach out and market the products now that Wesolek Vineyard is an established Winery in Amador County, California–We're losing touch with clientele that can be out there, online, so to speak.”

Solution

  1. Ensure that users can easily access products to purchase through a streamlined checkout system with delivery options.

  2. Provide a brief background story of the Business–About Us Page.

  3. Allow users to explore & navigate the website with an easy-to-use approach having accessibility be our primary goal.

Design Process

Challenge

  • Build a website that is accessible to everyone.

  • Ensure the product is easily viewable with a purchasing option.

  • Re-Brand to reach out to the market, promote business, promote wine sales, & reach the demographics spending, money online.

Discover

Target Audience

Employing user surveys launched through social media platforms like LinkedIn and Facebook gave me qualitative and quantitative data based on my target audience.

With the research and data collected through survey reports, the age demographic is around 30 - 60 years old, parents, and business/tech people who are buying the product.

Of those people, one-third did not drink, but are potential customers who purchase wine for clients, friends, and family.

Interviews

I conducted interviews with my client and users to give me valuable insight and pain points that would identify key user experience knowledge.

Competitive Analysis

Persona

Empathy Map

User Stories

Sketches

Visual Interaction + Interface Components

Style Tile

Conclusion

During this 3-week agile sprint, I learned to communicate and collaborate through conducting interviews, and collecting data through research methodologies while setting goals to complete the project within the timeline.